Vodafone’s network narrative, AI-enabled care and digital-service ambition share one theme: connectivity should unlock a simpler, more capable future.
PRIVATE COMMERCIAL PROPOSALINT / 00231.07.2026
VODAFONE×AXIOMA
YOUR FUTURE
MOMENT
Make the promise of network, AI and digital services visible through a future built around each customer.
01 / THE STRATEGIC OPENINGWORKING HYPOTHESIS / TO VALIDATE
FROM PRODUCT TRUTH TO A PERSONAL STORY.
Coverage, speed and digital care are powerful proof points, but people remember what technology makes possible in their own life.
Translate a large technology story into an individual experience people can immediately understand, create and distribute themselves.
02 / BIG IDEAVODAFONE
Vodafone does not show a generic connected future. It gives every participant a personal preview of the future their network can enable.
25–40CONTROLLED AI SCENARIOS
5K–10KPERSONALISED FILMS
10–50MPLANNING REACH RANGE
4–6 WEEKSCAMPAIGN WINDOW
03 / EXPERIENCE MECHANICSDISCOVER → CREATE → CONVERT
ONE SIMPLE FLOW.
SIX USEFUL ACTIONS.
Mobile-first, brand-controlled and designed to connect the emotional result with a measurable product outcome.
Enter
Customers arrive from brand media, CRM, retail, events or a Vodafone product surface.
Choose
They pick a future world across life, work, family, entertainment or mobility.
Upload
A consent-led flow captures one portrait and a small set of preferences.
Generate
AXIOMA produces a brand-safe 9:16 future moment in an approved template.
Amplify
The participant shares the result or enters a moderated campaign gallery.
Connect
A contextual Vodafone offer turns the film into a product or CRM action.
04 / HERO SCENARIO WORLDSPRESET-BASED / BRAND-SAFE
DIFFERENT DESIRES.
ONE BRAND WORLD.
Each scenario is grounded in a real product or behaviour, then translated into a short-form story people can make their own.
Mobile life
A live experience, city day or journey powered by fast, dependable connectivity.
Work
Remote work from anywhere, a connected small business or an AI-assisted day.
Family
Learning, video and everyday moments that keep people close across distance.
Innovation
A 5G city, connected home or useful AI and IoT working quietly around the user.
05 / VALUE ARCHITECTUREMORE THAN REACH
CONTENT THAT
DOES A JOB.
Each story can resolve into a relevant product path: 5G, roaming, devices, a business solution, a service upgrade or a CRM offer.
Brand
- Human proof of a technology promise
- A modern expression of Vodafone’s future platform
- One idea that can travel across markets
Customer
- Personalised engagement for the existing base
- A reason to explore network and service benefits
- A soft entry into cross-sell and upsell
Business
- Consumer and SME storylines in one system
- Device, roaming, 5G and event integrations
- Reusable assets for CRM and paid media
06 / ACTIVATION SYSTEMOWNED × PAID × PARTNERS
LAUNCH CHANNELS
- Vodafone web and apps
- CRM and app notifications
- Retail digital surfaces
- Paid social and creators
- B2B and sponsored events
THE REWARD CONTINUES THE PRODUCT STORY.
A connected-future package: flagship device, premium connectivity, roaming and access to a technology, music or lifestyle experience.
07 / RIGHTS & SAFETYDESIGNED IN / NOT ADDED LATER
SCALE WITHOUT
LOSING CONTROL.
- 01Preset-based generation only: no open prompts or uncontrolled brand outputs.
- 02Separate consent for image processing, content generation and public use.
- 03Third-party faces, music, marks and locations are used only after rights clearance.
- 04Human moderation, visible synthetic-media labelling and a clear takedown route.
- 05Volume and reach are planning ranges, not guaranteed campaign results.
FROM CONCEPT
TO PILOT.
A Vodafone × UPSIDE working session to choose one launch market, four future worlds, the product conversion path and the rights framework.
Proposal inputs supplied for discussion. Current product facts, markets, rights, media, prize mechanics and forecast ranges require validation with the brand before launch.