A lifestyle rewards platform is strongest when value feels bigger than points: it should help people imagine the good life they can unlock across the city.
PRIVATE COMMERCIAL PROPOSALINT / 00131.07.2026
VIYA DUBAI×AXIOMA
YOUR DUBAI
MOMENT
Turn Dubai rewards into a personal lifestyle film people want to live — and share.
01 / THE STRATEGIC OPENINGWORKING HYPOTHESIS / TO VALIDATE
FROM PRODUCT TRUTH TO A PERSONAL STORY.
Viya already connects dining, golf, leisure, wellness and premium city experiences. The challenge turns that ecosystem into one emotional, personalised story.
Move Viya from a useful offers app to the director of each member’s best Dubai day — then connect inspiration back to app acquisition, rewards and partner activation.
02 / BIG IDEAVIYA DUBAI
Viya does not simply give access to Dubai privileges. It lets every participant see and share the version of Dubai they most want to live.
20–35CONTROLLED AI SCENARIOS
3K–7KPERSONALISED FILMS
5–20MPLANNING REACH RANGE
4–6 WEEKSCAMPAIGN WINDOW
03 / EXPERIENCE MECHANICSDISCOVER → CREATE → CONVERT
ONE SIMPLE FLOW.
SIX USEFUL ACTIONS.
Mobile-first, brand-controlled and designed to connect the emotional result with a measurable product outcome.
Discover
A member meets the campaign in the app, CRM, social or at a Viya partner venue.
Choose
They select a Dubai lifestyle world: Dine, Golf, Relax, Play or Staycation.
Upload
One approved photo enters a consent-led, mobile-first flow.
Create
AXIOMA renders a 9:16 personal Dubai moment inside a pre-approved visual system.
Share
The film becomes an entry, a social post and a reason to invite friends.
Reward
Viya closes the loop with points, a partner offer or a premium experience.
04 / HERO SCENARIO WORLDSPRESET-BASED / BRAND-SAFE
DIFFERENT DESIRES.
ONE BRAND WORLD.
Each scenario is grounded in a real product or behaviour, then translated into a short-form story people can make their own.
Dine
Rooftop dinner, sunset brunch or a social night powered by Viya rewards.
Golf
A championship day, premium golf weekend or a personal trophy moment.
Relax
Beach and pool access, a wellness escape or a resort reward day.
Play
Topgolf energy, an active city day or an entertainment moment with friends.
Staycation
A complete weekend in Dubai: hotel, dining, leisure and one seamless reward story.
05 / VALUE ARCHITECTUREMORE THAN REACH
CONTENT THAT
DOES A JOB.
Every generated moment ends with a relevant Viya category, partner experience or reward — from dining credit to a golf, beach or staycation offer.
Brand
- Lifestyle positioning beyond utility
- A shareable expression of the good life in Dubai
- Premium but accessible aspiration
Product
- App acquisition and reactivation
- Category and offer discovery
- Reward redemption as the campaign outcome
Partners
- Category-led campaign waves
- Venue and prize integration
- New co-marketing inventory across the city
06 / ACTIVATION SYSTEMOWNED × PAID × PARTNERS
LAUNCH CHANNELS
- Viya app and website
- CRM: push, email and in-app
- Partner venues
- Paid social and creators
- Hotel, dining and golf co-marketing
THE REWARD CONTINUES THE PRODUCT STORY.
An Ultimate Dubai Lifestyle Package combining staycation, dining, golf, beach access and a Viya rewards bundle.
07 / RIGHTS & SAFETYDESIGNED IN / NOT ADDED LATER
SCALE WITHOUT
LOSING CONTROL.
- 01Preset-based generation only: no open prompts or uncontrolled brand outputs.
- 02Separate consent for image processing, content generation and public use.
- 03Third-party faces, music, marks and locations are used only after rights clearance.
- 04Human moderation, visible synthetic-media labelling and a clear takedown route.
- 05Volume and reach are planning ranges, not guaranteed campaign results.
FROM CONCEPT
TO PILOT.
A 90-minute Viya × UPSIDE workshop to select five hero scenarios, priority partners, the reward architecture and one app-growth KPI.
Proposal inputs supplied for discussion. Current product facts, markets, rights, media, prize mechanics and forecast ranges require validation with the brand before launch.