Alexa+, connected devices, shopping assistance and contextual customer service point to the same ambition: useful intelligence across everyday life.
PRIVATE COMMERCIAL PROPOSALINT / 00331.07.2026
AMAZON×AXIOMA
YOUR AMAZON
FUTURE MOMENT
Turn Alexa+, smart home, shopping and AI-powered service into one personal story about a life that works smarter.
01 / THE STRATEGIC OPENINGWORKING HYPOTHESIS / TO VALIDATE
FROM PRODUCT TRUTH TO A PERSONAL STORY.
Amazon’s AI value sits across many products and touchpoints. The challenge makes the ecosystem understandable by showing it through one person’s day.
Replace a list of AI features with a vivid, human demonstration of how Amazon can help organise home, family, shopping, travel and support.
02 / BIG IDEAAMAZON
Amazon does not ask people to imagine AI in the abstract. It shows each participant a smarter version of their own daily life.
25–40CONTROLLED AI SCENARIOS
5K–12KPERSONALISED FILMS
10–50MPLANNING REACH RANGE
4–6 WEEKSCAMPAIGN WINDOW
03 / EXPERIENCE MECHANICSDISCOVER → CREATE → CONVERT
ONE SIMPLE FLOW.
SIX USEFUL ACTIONS.
Mobile-first, brand-controlled and designed to connect the emotional result with a measurable product outcome.
Discover
The campaign appears across Amazon, Alexa+, CRM or a product launch story.
Choose
The user selects a smarter-life theme: home, family, shopping, planning or service.
Personalise
A portrait and a few preferences define the narrative without an open prompt.
Render
AXIOMA produces a controlled vertical film across approved Amazon touchpoints.
Share
The personal future becomes UGC, a gallery entry or a product-education asset.
Explore
The ending opens the most relevant Amazon product or ecosystem journey.
04 / HERO SCENARIO WORLDSPRESET-BASED / BRAND-SAFE
DIFFERENT DESIRES.
ONE BRAND WORLD.
Each scenario is grounded in a real product or behaviour, then translated into a short-form story people can make their own.
Home & family
A connected home that understands routines, lists, calendars and family needs.
Shopping
A personal assistant that plans groceries, finds products and simplifies decisions.
Productivity
An AI co-pilot moving with the user across home, mobile and web.
Travel
Planning, recommendations and useful integrations assembled into one trip flow.
Customer service
Support that retains context and helps without asking the customer to start again.
05 / VALUE ARCHITECTUREMORE THAN REACH
CONTENT THAT
DOES A JOB.
Every film can hand off to a relevant Alexa+, device, smart-home, shopping or service-discovery journey inside the Amazon ecosystem.
Brand
- A human explanation of the AI strategy
- Ecosystem positioning beyond e-commerce
- An emotional demonstration of useful intelligence
Product
- Alexa+ and device discovery
- Cross-device education through a simple story
- A bridge from awareness to experimentation
Content
- UGC for product and social marketing
- Scenario waves by product family
- Reusable creative for CRM and launches
06 / ACTIVATION SYSTEMOWNED × PAID × PARTNERS
LAUNCH CHANNELS
- Amazon app and CRM
- Alexa+ product surfaces
- Connected-home launches
- Paid social and creators
- Customer-experience storytelling
THE REWARD CONTINUES THE PRODUCT STORY.
An Amazon Future Bundle combining Alexa-enabled devices, a smart-home setup and shopping credits.
07 / RIGHTS & SAFETYDESIGNED IN / NOT ADDED LATER
SCALE WITHOUT
LOSING CONTROL.
- 01Preset-based generation only: no open prompts or uncontrolled brand outputs.
- 02Separate consent for image processing, content generation and public use.
- 03Third-party faces, music, marks and locations are used only after rights clearance.
- 04Human moderation, visible synthetic-media labelling and a clear takedown route.
- 05Volume and reach are planning ranges, not guaranteed campaign results.
FROM CONCEPT
TO PILOT.
An Amazon × UPSIDE workshop to define one lead ecosystem story, five approved use cases, product owners and the post-generation journey.
Proposal inputs supplied for discussion. Current product facts, markets, rights, media, prize mechanics and forecast ranges require validation with the brand before launch.