The platform is moving from accommodation toward the entire trip: where to stay, what to do, how to move and how to plan together.
PRIVATE COMMERCIAL PROPOSALINT / 00631.07.2026
AIRBNB×AXIOMA
YOUR AIRBNB
MOMENT
Make the whole-trip platform tangible by showing each traveller a complete personal journey, not just a place to stay.
01 / THE STRATEGIC OPENINGWORKING HYPOTHESIS / TO VALIDATE
FROM PRODUCT TRUTH TO A PERSONAL STORY.
As Airbnb expands across stays, services, experiences, hotels and planning tools, the product story becomes broader — and harder to explain as a simple feature list.
Package that platform shift into one desire-led story: this is what your ideal trip could feel like when every part is assembled in one place.
02 / BIG IDEAAIRBNB
Airbnb does not only reveal the perfect stay. It lets every participant see the complete trip moment they want to live.
25–40CONTROLLED AI SCENARIOS
5K–12KPERSONALISED FILMS
10–50MPLANNING REACH RANGE
4–6 WEEKSCAMPAIGN WINDOW
03 / EXPERIENCE MECHANICSDISCOVER → CREATE → CONVERT
ONE SIMPLE FLOW.
SIX USEFUL ACTIONS.
Mobile-first, brand-controlled and designed to connect the emotional result with a measurable product outcome.
Imagine
A traveller arrives from Airbnb, CRM, social or a seasonal travel campaign.
Choose
They select a trip world, destination mood and the people travelling with them.
Personalise
One portrait and a few preferences shape a controlled journey template.
Create
AXIOMA renders a vertical film connecting stay, services and experiences.
Share
The personal trip becomes UGC or a collaborative invitation to travel companions.
Plan
Airbnb turns inspiration into a curated whole-trip discovery path.
04 / HERO SCENARIO WORLDSPRESET-BASED / BRAND-SAFE
DIFFERENT DESIRES.
ONE BRAND WORLD.
Each scenario is grounded in a real product or behaviour, then translated into a short-form story people can make their own.
The whole trip
Stay, arrival, activities and support assembled as one seamless story.
Food & culture
Local experts, neighbourhood discoveries and a taste-led itinerary.
Landmark
A new city opens through curated experiences and shared planning.
Event travel
A major sports or culture moment with the full journey built around it.
Hotel + home
A flexible urban trip where boutique hospitality and homes live in one ecosystem.
05 / VALUE ARCHITECTUREMORE THAN REACH
CONTENT THAT
DOES A JOB.
The selected story resolves into a relevant mix of stays, services, experiences, boutique hotels or shared planning tools.
Brand
- Clear whole-trip positioning
- An emotional expression of product expansion
- Travel aspiration centred on the guest
Product
- Cross-discovery across stays, services and experiences
- Planning-tool education through behaviour
- A new path from inspiration to booking
Engagement
- Collaborative sharing with travel companions
- Seasonal and event-led reactivation
- UGC that explains the ecosystem naturally
06 / ACTIVATION SYSTEMOWNED × PAID × PARTNERS
LAUNCH CHANNELS
- Airbnb app and web
- CRM and in-app cards
- Seasonal travel campaigns
- Creator and PR partnerships
- Event-led and destination marketing
THE REWARD CONTINUES THE PRODUCT STORY.
An Ultimate Airbnb Trip combining a stay, a boutique-hotel add-on, experiences, airport transfer, luggage perks and a curated local plan.
07 / RIGHTS & SAFETYDESIGNED IN / NOT ADDED LATER
SCALE WITHOUT
LOSING CONTROL.
- 01Preset-based generation only: no open prompts or uncontrolled brand outputs.
- 02Separate consent for image processing, content generation and public use.
- 03Third-party faces, music, marks and locations are used only after rights clearance.
- 04Human moderation, visible synthetic-media labelling and a clear takedown route.
- 05Volume and reach are planning ranges, not guaranteed campaign results.
FROM CONCEPT
TO PILOT.
An Airbnb × UPSIDE workshop to choose one launch theme, five trip worlds, product hand-offs and the rules for destination and partner rights.
Proposal inputs supplied for discussion. Current product facts, markets, rights, media, prize mechanics and forecast ranges require validation with the brand before launch.