Authentic brands, deep markdowns, low stock and fast-moving deals create a distinctive retail tension: style, value and urgency at once.
PRIVATE COMMERCIAL PROPOSALINT / 00431.07.2026
6PM×AXIOMA
SCORE ON THE STYLE.
SCORE ON THE MOMENT.
Turn the thrill of finding a branded fashion deal into a personal style win with a direct path to shop.
01 / THE STRATEGIC OPENINGWORKING HYPOTHESIS / TO VALIDATE
FROM PRODUCT TRUTH TO A PERSONAL STORY.
6pm sells more than discounted products: it sells the feeling of spotting the right style at the right price before it disappears.
Add an emotional and social layer to discount shopping, then convert each entertaining result into a curated category or deal drop.
02 / BIG IDEA6PM
6pm turns a discounted purchase into a personal fashion victory — proof that getting the price right can look as good as getting the style right.
20–30CONTROLLED AI SCENARIOS
3K–8KPERSONALISED FILMS
5–20MPLANNING REACH RANGE
3–5 WEEKSCAMPAIGN WINDOW
03 / EXPERIENCE MECHANICSDISCOVER → CREATE → CONVERT
ONE SIMPLE FLOW.
SIX USEFUL ACTIONS.
Mobile-first, brand-controlled and designed to connect the emotional result with a measurable product outcome.
Meet the drop
A shopper enters from home, email, paid social or a high-promo retail moment.
Pick the win
They choose a fashion scenario and the category they want to score.
Add yourself
One portrait enters a controlled, mobile-first generation flow.
Get the moment
AXIOMA creates a sharp 9:16 style-win film with 6pm price energy.
Show the score
The result can be shared, saved or entered into a campaign gallery.
Shop the look
A matched deal selection makes the entertainment immediately shoppable.
04 / HERO SCENARIO WORLDSPRESET-BASED / BRAND-SAFE
DIFFERENT DESIRES.
ONE BRAND WORLD.
Each scenario is grounded in a real product or behaviour, then translated into a short-form story people can make their own.
Deal hunter
The perfect find appears just before everyone else reaches the drop.
Closet upgrade
A complete style transformation without paying full retail.
Designer steal
Premium-looking style becomes a smart move, not a compromise.
Family finds
A whole-family fashion mission designed for seasonal shopping.
Last pair energy
Low-stock urgency becomes the dramatic final beat of the personal film.
05 / VALUE ARCHITECTUREMORE THAN REACH
CONTENT THAT
DOES A JOB.
The selected scenario determines a curated shopping journey, category page, limited drop or personalised deal selection.
Brand
- A more emotional discount-fashion language
- Style and price expressed in one shareable idea
- A modern alternative to utility-led sale messages
Commerce
- Direct path to curated deals
- Category and inventory-led campaign waves
- Entertainment connected to shopping intent
CRM
- Reactivation during promotional windows
- Preference signals by style and category
- Personalised offer flows after generation
06 / ACTIVATION SYSTEMOWNED × PAID × PARTNERS
LAUNCH CHANNELS
- 6pm homepage and category pages
- Email and CRM
- Paid social and creators
- Seasonal sale windows
- Retargeting and deal-drop communication
THE REWARD CONTINUES THE PRODUCT STORY.
A Big Style Score: major 6pm shopping credit plus a personalised style selection across priority categories.
07 / RIGHTS & SAFETYDESIGNED IN / NOT ADDED LATER
SCALE WITHOUT
LOSING CONTROL.
- 01Preset-based generation only: no open prompts or uncontrolled brand outputs.
- 02Separate consent for image processing, content generation and public use.
- 03Third-party faces, music, marks and locations are used only after rights clearance.
- 04Human moderation, visible synthetic-media labelling and a clear takedown route.
- 05Volume and reach are planning ranges, not guaranteed campaign results.
FROM CONCEPT
TO PILOT.
A 6pm × UPSIDE session to choose one promotion window, five style worlds, priority inventory and the click-to-shop attribution model.
Proposal inputs supplied for discussion. Current product facts, markets, rights, media, prize mechanics and forecast ranges require validation with the brand before launch.