/*! tailwindcss v4.2.1 | MIT License | https://tailwindcss.com */
@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-transition-duration:.15s;--default-transition-timing-function:cubic-bezier(.4, 0, .2, 1);--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before,::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){appearance:button}::file-selector-button{appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.collapse{visibility:collapse}.relative{position:relative}.static{position:static}.sticky{position:sticky}.start{inset-inline-start:var(--spacing)}.block{display:block}.table{display:table}.italic{font-style:italic}.transition{transition-property:color,background-color,border-color,outline-color,text-decoration-color,fill,stroke,--tw-gradient-from,--tw-gradient-via,--tw-gradient-to,opacity,box-shadow,transform,translate,scale,rotate,filter,-webkit-backdrop-filter,backdrop-filter,display,content-visibility,overlay,pointer-events;transition-timing-function:var(--tw-ease,var(--default-transition-timing-function));transition-duration:var(--tw-duration,var(--default-transition-duration))}}:root{--paper:#f7f4ef;--white:#fff;--ink:#0a0a0a;--muted:#77736e;--line:#bcb8b2;--orange:#f04b12;--blue:#25d8f2;--lime:#c7ff2b;--max:1440px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--white);color:var(--ink);font-family:var(--font-display), Arial, sans-serif;min-width:320px;margin:0}a{color:inherit;text-decoration:none}button,a{-webkit-tap-highlight-color:transparent}button{color:inherit;font:inherit}::selection{background:var(--orange);color:var(--white)}:focus-visible{outline:3px solid var(--orange);outline-offset:4px}.site-header{border-bottom:1px solid var(--ink);height:78px;padding:0 max(24px, calc((100vw - var(--max)) / 2));z-index:40;background:#fffffff5;grid-template-columns:1fr auto 1fr;align-items:center;display:grid;position:sticky;top:0}.site-header--compact{height:68px}.wordmark{letter-spacing:-.03em;align-items:center;gap:10px;width:max-content;font-size:18px;font-weight:900;display:flex}.wordmark span{background:var(--orange);width:11px;height:11px;display:inline-block}.wordmark em{color:var(--muted);font-style:normal;font-weight:500}.site-header nav{font-family:var(--font-mono), monospace;letter-spacing:.12em;gap:36px;font-size:11px;font-weight:600;display:flex}.site-header nav a,.external-link{transition:color .16s}.site-header nav a:hover,.external-link:hover{color:var(--orange)}.external-link{font-family:var(--font-mono), monospace;letter-spacing:.1em;justify-self:end;font-size:11px;font-weight:600}.format-tabs{background:var(--white);border-bottom:1px solid var(--ink);padding:0 max(24px, calc((100vw - var(--max)) / 2));scrollbar-width:none;z-index:30;display:flex;position:sticky;top:68px;overflow-x:auto}.format-tabs::-webkit-scrollbar{display:none}.format-tabs a{border-left:1px solid var(--line);font-family:var(--font-mono), monospace;letter-spacing:.07em;text-transform:uppercase;flex:none;align-items:center;gap:10px;min-height:46px;padding:0 22px;font-size:10px;font-weight:600;display:flex;position:relative}.format-tabs a:last-child{border-right:1px solid var(--line)}.format-tabs a:after{background:var(--tab-accent,var(--orange));content:"";opacity:0;height:4px;transition:opacity .16s;position:absolute;bottom:0;left:0;right:0}.format-tabs a:hover:after,.format-tabs a.is-active:after{opacity:1}.format-tabs a span{color:var(--muted)}.eyebrow,.case-meta,.section-rule,.offer-label,.folder-number,.not-found>span{font-family:var(--font-mono), monospace;letter-spacing:.13em;text-transform:uppercase;font-size:11px;font-weight:600}.index-hero,.brand-hero,.offer-hero,.not-found{max-width:var(--max);margin:0 auto;padding:88px 24px 96px}.index-hero{min-height:calc(100vh - 78px)}.index-hero .eyebrow{color:var(--orange);margin-bottom:82px}.index-hero h1,.brand-hero h1,.offer-hero h1,.not-found h1{letter-spacing:-.085em;max-width:1340px;margin:0;font-size:clamp(62px,10.2vw,154px);font-weight:900;line-height:.8}.index-hero h1 i,.brand-hero h1 i,.offer-hero h1 i,.not-found h1 i,.conversion-heading h2 i,.formats-heading h2 i,.recommendation h2 i,.mechanics h2 i,.proof h2 i,.next-step h2 i,.materials-heading h2 i{font-family:var(--font-editorial), serif;letter-spacing:-.06em;font-weight:500}.index-hero p{font-family:var(--font-editorial), serif;max-width:720px;margin:78px 0 0 auto;font-size:clamp(22px,2.4vw,36px);line-height:1.25}.brand-index,.conversion,.formats,.matrix,.mechanics,.roles,.guardrails,.next-step{max-width:var(--max);margin:0 auto;padding:80px 24px 112px}.section-rule{border-top:1px solid var(--ink);color:var(--muted);justify-content:space-between;align-items:center;margin-bottom:62px;padding-top:14px;display:flex}.section-rule span:first-child{color:var(--orange)}.section-rule--dark{color:#777;border-color:#373737}.section-rule--orange{color:#000000a6;border-color:#00000080}.section-rule--orange span:first-child{color:var(--ink)}.brand-stack{grid-template-columns:repeat(2,1fr);display:grid}.brand-folder{background:var(--ink);border:1px solid var(--ink);color:var(--white);min-height:480px;padding:60px 42px 28px;transition:transform .22s,box-shadow .22s;position:relative}.brand-folder:hover{box-shadow:18px 18px 0 var(--orange);z-index:2;transform:translate(-5px,-5px)}.brand-folder--future{background:var(--paper);color:var(--ink)}.folder-tab{background:var(--orange);color:var(--white);font-family:var(--font-mono), monospace;letter-spacing:.12em;padding:10px 16px;font-size:10px;font-weight:600;position:absolute;top:0;left:0}.brand-folder small{color:var(--orange);font-family:var(--font-mono), monospace;letter-spacing:.12em;margin-bottom:50px;font-size:11px;display:block}.brand-folder strong{letter-spacing:-.075em;font-size:clamp(58px,7vw,110px);font-weight:900;line-height:.85;display:block}.brand-folder p{font-family:var(--font-editorial), serif;max-width:620px;margin:46px 0 64px;font-size:24px;line-height:1.3}.brand-folder footer{font-family:var(--font-mono), monospace;letter-spacing:.1em;border-top:1px solid;justify-content:space-between;padding-top:16px;font-size:10px;display:flex;position:absolute;bottom:28px;left:42px;right:42px}.global-footer{background:var(--ink);color:var(--white);font-family:var(--font-mono), monospace;letter-spacing:.12em;min-height:86px;padding:0 max(24px, calc((100vw - var(--max)) / 2));justify-content:space-between;align-items:center;font-size:10px;display:flex}.global-footer a{color:var(--orange)}.case-meta{border-top:1px solid var(--ink);color:var(--muted);grid-template-columns:1fr auto auto;gap:36px;margin-bottom:80px;padding-top:14px;display:grid}.case-meta span:first-child{color:var(--orange)}.brand-hero{min-height:820px;padding-top:64px}.brand-hero h1{font-size:clamp(72px,10.5vw,160px)}.brand-hero-bottom{grid-template-columns:1fr auto;align-items:end;gap:40px;margin-top:80px;display:grid}.brand-hero-bottom>p,.offer-lead>p{font-family:var(--font-editorial), serif;max-width:820px;margin:0;font-size:clamp(24px,2.6vw,39px);line-height:1.2}.hero-actions,.materials-actions{flex-wrap:wrap;gap:10px;display:flex}.button{cursor:pointer;font-family:var(--font-mono), monospace;letter-spacing:.1em;background:0 0;border:1px solid;justify-content:center;align-items:center;min-height:48px;padding:0 22px;font-size:10px;font-weight:600;transition:background .16s,color .16s;display:inline-flex}.button--dark{background:var(--ink);color:var(--white)}.button--dark:hover,.button--ghost:hover,.button--orange{background:var(--orange);border-color:var(--orange);color:var(--white)}.button--orange:hover{background:var(--white);color:var(--orange)}.section-dark{background:var(--ink);color:var(--white);max-width:100%;padding-left:max(24px, calc((100vw - var(--max)) / 2));padding-right:max(24px, calc((100vw - var(--max)) / 2));margin-left:auto;margin-right:auto}.heard{padding-top:80px;padding-bottom:112px}.heard-grid{grid-template-columns:.85fr 1.15fr;gap:100px;display:grid}.heard-grid h2,.conversion-heading h2,.formats-heading h2,.matrix h2,.recommendation h2,.materials-heading h2,.mechanics h2,.roles h2,.proof h2,.next-step h2{letter-spacing:-.075em;margin:0;font-size:clamp(52px,7vw,108px);font-weight:900;line-height:.86}.heard-grid>div p{border-top:1px solid #333;grid-template-columns:34px 1fr;gap:26px;margin:0;padding:18px 0 24px;font-size:clamp(19px,1.7vw,27px);line-height:1.25;display:grid}.heard-grid p span{color:var(--orange);font-family:var(--font-mono), monospace;letter-spacing:.12em;padding-top:5px;font-size:10px}.heard blockquote{border-left:12px solid var(--orange);font-family:var(--font-editorial), serif;max-width:1180px;margin:92px 0 0;padding-left:32px;font-size:clamp(31px,4vw,60px);font-style:italic;line-height:1.08}.conversion-heading,.formats-heading,.materials-heading{grid-template-columns:1.2fr .8fr;align-items:end;gap:80px;display:grid}.conversion-heading p,.formats-heading p,.materials-heading p{margin:0;font-size:18px;line-height:1.45}.funnel{border-bottom:1px solid var(--ink);border-top:1px solid var(--ink);grid-template-columns:repeat(5,1fr);margin-top:88px;display:grid}.funnel div{border-right:1px solid var(--ink);min-height:150px;padding:18px;position:relative}.funnel div:last-child{background:var(--orange);color:var(--white);border-right:0}.funnel span{font-family:var(--font-mono), monospace;font-size:10px}.funnel strong{font-size:clamp(14px,1.3vw,20px);line-height:1;position:absolute;bottom:18px;left:18px}.folder-selector{align-items:end;height:490px;margin-top:90px;padding:42px 28px 0;display:flex;overflow:hidden}.folder-selector a{background:var(--paper);border:1px solid var(--ink);height:calc(100% - (var(--folder-index) * 28px));min-width:0;transform:translateY(calc(var(--folder-index) * 28px));border-bottom:0;border-radius:20px 20px 0 0;flex-direction:column;flex:1 1 0;margin-left:-1px;padding:52px 34px 30px;transition:flex .32s cubic-bezier(.2,.8,.2,1),transform .32s cubic-bezier(.2,.8,.2,1);display:flex;position:relative}.folder-selector a:before{background:var(--folder-accent);content:"";width:72px;height:7px;position:absolute;top:0;left:28px}.folder-selector:hover a{flex:.72 1 0;transform:translateY(112px)}.folder-selector a:hover,.folder-selector a:focus-visible{z-index:3;flex:1.56 1 0;transform:translateY(0)}.folder-number{color:var(--muted)}.folder-selector strong{letter-spacing:-.06em;margin-top:30px;font-size:clamp(31px,3.7vw,58px);font-weight:900;line-height:.9}.folder-selector p{font-family:var(--font-editorial), serif;margin:28px 0 0;font-size:20px;line-height:1.25}.folder-selector small{color:var(--muted);font-family:var(--font-mono), monospace;text-transform:uppercase;margin-top:auto;font-size:10px;line-height:1.5}.folder-selector i{color:var(--orange);font-family:var(--font-mono), monospace;letter-spacing:.1em;margin-top:24px;font-size:10px;font-style:normal;font-weight:600}.matrix h2{margin-bottom:60px;font-size:clamp(50px,6vw,90px)}.comparison{border-left:1px solid var(--ink);border-top:1px solid var(--ink);overflow-x:auto}.comparison-row{grid-template-columns:.7fr repeat(3,1fr);min-width:980px;display:grid}.comparison-row span{border-bottom:1px solid var(--ink);border-right:1px solid var(--ink);min-height:82px;padding:18px;font-size:14px;line-height:1.35}.comparison-row span:first-child,.comparison-head span{font-family:var(--font-mono), monospace;letter-spacing:.06em;font-size:10px;font-weight:600}.comparison-head span:not(:first-child){background:var(--ink);color:var(--white)}.recommendation{background:var(--orange);padding:80px max(24px, calc((100vw - var(--max)) / 2)) 110px}.recommendation-grid{grid-template-columns:repeat(3,1fr);margin-top:82px;display:grid}.recommendation-grid article{border-left:1px solid #00000080;min-height:240px;padding:18px 26px}.recommendation-grid article:last-child{border-right:1px solid #00000080}.recommendation-grid span,.recommendation-grid strong{display:block}.recommendation-grid span{font-family:var(--font-mono), monospace;letter-spacing:.1em;font-size:10px}.recommendation-grid strong{margin-top:34px;font-size:25px;line-height:1}.recommendation-grid p{margin:52px 0 0;font-size:16px;line-height:1.4}.materials{padding-top:80px;padding-bottom:110px}.material-grid{border-top:1px solid #373737;border-left:1px solid #373737;grid-template-columns:repeat(3,1fr);margin-top:82px;display:grid}.material-grid>*{color:var(--white);cursor:pointer;text-align:left;background:0 0;border:1px solid #373737;border-top:0;border-left:0;flex-direction:column;min-height:170px;padding:18px;transition:background .16s,color .16s;display:flex}.material-grid>button:hover,.material-grid>a:hover{background:var(--orange)}.material-grid article{color:#666;cursor:default}.material-grid span,.material-grid small{font-family:var(--font-mono), monospace;letter-spacing:.08em;font-size:10px}.material-grid strong{margin-top:32px;font-size:21px}.material-grid small{margin-top:auto}.materials-actions{justify-content:flex-end;margin-top:32px}.materials .button--ghost:hover{background:var(--white);border-color:var(--white);color:var(--ink)}.print-hint{background:var(--orange);color:var(--white);font-family:var(--font-mono), monospace;letter-spacing:.08em;width:max-content;margin:32px 0 0 auto;padding:12px 16px;font-size:10px}.offer-hero{min-height:800px;padding-top:48px;position:relative}.offer-hero:before{background:var(--offer-accent);content:"";width:130px;height:12px;position:absolute;top:-1px;left:24px}.offer-hero .case-meta{margin-bottom:50px}.back-link{font-family:var(--font-mono), monospace;letter-spacing:.09em;margin-bottom:74px;font-size:10px;display:inline-block}.back-link:hover{color:var(--orange)}.offer-label{color:var(--orange);margin-bottom:24px}.offer-hero h1{max-width:1350px;font-size:clamp(68px,10.2vw,154px)}.offer-lead{grid-template-columns:1fr auto;align-items:end;gap:50px;margin-top:68px;display:grid}.stat-strip{border-left:1px solid var(--ink);border-top:1px solid var(--ink);grid-template-columns:repeat(4,1fr);margin-top:70px;display:grid}.stat-strip div{border-bottom:1px solid var(--ink);border-right:1px solid var(--ink);min-height:110px;padding:16px}.stat-strip span,.stat-strip strong{display:block}.stat-strip span{color:var(--muted);font-family:var(--font-mono), monospace;letter-spacing:.08em;font-size:10px}.stat-strip strong{margin-top:26px;font-size:17px;line-height:1.2}.problem-value{padding-top:80px;padding-bottom:110px}.problem-value-grid{grid-template-columns:1fr 1fr;gap:92px;display:grid}.problem-value article>span{color:var(--orange);font-family:var(--font-mono), monospace;letter-spacing:.1em;font-size:10px}.problem-value h2{font-family:var(--font-editorial), serif;margin:42px 0 0;font-size:clamp(30px,3.5vw,52px);font-style:italic;font-weight:500;line-height:1.1}.problem-value ol,.proof ol{margin:42px 0 0;padding:0;list-style:none}.problem-value li{border-top:1px solid #333;padding:16px 0;font-size:19px;line-height:1.3}.mechanics{padding-bottom:120px}.mechanic-grid{border-bottom:1px solid var(--ink);border-top:1px solid var(--ink);grid-template-columns:repeat(5,1fr);margin-top:80px;display:grid}.mechanic-grid article{border-right:1px solid var(--ink);min-height:280px;padding:18px}.mechanic-grid article:last-child{background:var(--offer-accent);border-right:0}.mechanic-grid span{font-family:var(--font-mono), monospace;font-size:10px}.mechanic-grid strong{margin-top:56px;font-size:22px;display:block}.mechanic-grid p{margin:26px 0 0;font-size:15px;line-height:1.45}.section-paper{background:var(--paper);max-width:100%;padding-left:max(24px, calc((100vw - var(--max)) / 2));padding-right:max(24px, calc((100vw - var(--max)) / 2))}.role-grid{grid-template-columns:repeat(3,1fr);margin-top:72px;display:grid}.role-grid article{border:1px solid var(--ink);min-height:310px;margin-left:-1px;padding:20px 26px}.role-grid article>span{color:var(--orange);font-family:var(--font-mono), monospace;font-size:10px}.role-grid h3{margin:42px 0;font-size:30px}.role-grid ul{margin:0;padding:0;list-style:none}.role-grid li{border-top:1px solid var(--line);padding:12px 0;font-size:14px;line-height:1.3}.proof{padding-top:80px;padding-bottom:110px}.proof-grid{grid-template-columns:1fr 1fr;gap:100px;display:grid}.proof-grid h2 i{color:var(--offer-accent)}.proof-grid>div>p{color:#aaa;max-width:520px;margin:52px 0 0;font-size:18px;line-height:1.45}.proof ol{margin:0}.proof li{border-top:1px solid #333;grid-template-columns:38px 1fr;align-items:center;gap:26px;min-height:70px;font-size:20px;display:grid}.proof li span{color:var(--offer-accent);font-family:var(--font-mono), monospace;font-size:10px}.guardrail-grid{grid-template-columns:repeat(3,1fr);display:grid}.guardrail-grid article{border-left:1px solid var(--ink);min-height:180px;padding:18px 24px}.guardrail-grid article:last-child{border-right:1px solid var(--ink)}.guardrail-grid span{color:var(--orange);font-family:var(--font-mono), monospace;font-size:10px}.guardrail-grid p{font-family:var(--font-editorial), serif;margin:34px 0 0;font-size:19px;line-height:1.35}.next-step{padding-top:110px;padding-bottom:130px}.next-step>span{color:var(--orange);font-family:var(--font-mono), monospace;letter-spacing:.1em;font-size:10px}.next-step h2{margin-top:32px}.next-step>p{font-family:var(--font-editorial), serif;max-width:820px;margin:70px 0 38px auto;font-size:clamp(24px,2.5vw,38px);line-height:1.25}.next-step .hero-actions{justify-content:flex-end}.offer-pagination{border-bottom:1px solid var(--ink);border-top:1px solid var(--ink);grid-template-columns:1fr 1fr;display:grid}.offer-pagination a{font-family:var(--font-mono), monospace;letter-spacing:.08em;text-align:center;justify-content:center;align-items:center;min-height:110px;padding:20px;font-size:11px;font-weight:600;transition:background .16s,color .16s;display:flex}.offer-pagination a+a{border-left:1px solid var(--ink)}.offer-pagination a:hover{background:var(--orange);color:var(--white)}.not-found{min-height:calc(100vh - 78px)}.not-found>span{color:var(--orange)}.not-found h1{margin:72px 0}@media (width<=1100px){.site-header{grid-template-columns:1fr auto}.site-header nav{display:none}.brand-stack{grid-template-columns:1fr}.brand-folder{min-height:420px}.folder-selector{height:450px;padding-left:0;padding-right:0;overflow-x:auto}.folder-selector a,.folder-selector:hover a{flex:0 0 56vw;min-width:390px;transform:none}.folder-selector a:hover{flex-basis:56vw;transform:none}.mechanic-grid{grid-template-columns:repeat(3,1fr)}.mechanic-grid article:nth-child(3){border-right:0}.mechanic-grid article:nth-child(n+4){border-top:1px solid var(--ink)}.mechanic-grid article:last-child{border-right:1px solid var(--ink)}}@media (width<=760px){.site-header,.site-header--compact{height:60px;padding-left:16px;padding-right:16px}.wordmark{font-size:15px}.wordmark span{width:9px;height:9px}.external-link{font-size:9px}.format-tabs{padding-left:0;padding-right:0;top:60px}.format-tabs a{min-height:44px;padding:0 16px}.index-hero,.brand-hero,.offer-hero,.not-found{padding-left:16px;padding-right:16px}.index-hero{min-height:720px;padding-top:56px;padding-bottom:72px}.index-hero .eyebrow{margin-bottom:56px}.index-hero h1,.brand-hero h1,.offer-hero h1,.not-found h1{font-size:clamp(52px,17vw,88px);line-height:.83}.index-hero p{margin-top:58px;font-size:22px}.brand-index,.conversion,.formats,.matrix,.mechanics,.roles,.guardrails,.next-step{padding:56px 16px 80px}.section-rule{flex-direction:column;align-items:start;gap:8px;margin-bottom:42px}.brand-folder{min-height:430px;padding:52px 24px 24px}.brand-folder:hover{box-shadow:8px 8px 0 var(--orange)}.brand-folder strong{font-size:56px}.brand-folder p{font-size:20px}.brand-folder footer{bottom:24px;left:24px;right:24px}.global-footer{flex-direction:column;align-items:start;gap:14px;min-height:100px;padding:26px 16px}.case-meta{grid-template-columns:1fr auto;margin-bottom:54px}.case-meta span:first-child{grid-column:1/-1}.brand-hero{min-height:720px;padding-top:40px;padding-bottom:70px}.brand-hero-bottom,.offer-lead,.conversion-heading,.formats-heading,.materials-heading,.heard-grid,.problem-value-grid,.proof-grid{grid-template-columns:1fr}.brand-hero-bottom,.offer-lead{align-items:start;margin-top:56px}.brand-hero-bottom>p,.offer-lead>p{font-size:23px}.heard,.problem-value,.proof,.materials,.recommendation{padding:56px 16px 80px}.heard-grid,.conversion-heading,.formats-heading,.materials-heading,.proof-grid{gap:52px}.heard-grid h2,.conversion-heading h2,.formats-heading h2,.matrix h2,.recommendation h2,.materials-heading h2,.mechanics h2,.roles h2,.proof h2,.next-step h2{font-size:clamp(48px,15vw,76px)}.heard blockquote{border-left-width:7px;margin-top:62px;padding-left:20px;font-size:29px}.funnel{grid-template-columns:1fr;margin-top:54px}.funnel div{border-bottom:1px solid var(--ink);border-right:0;min-height:82px}.funnel strong{left:auto;right:18px}.folder-selector{height:410px;margin-top:60px;padding-top:20px}.folder-selector a,.folder-selector:hover a,.folder-selector a:hover{flex-basis:84vw;min-width:84vw;padding:42px 24px 26px}.folder-selector strong{font-size:42px}.recommendation-grid,.material-grid,.role-grid,.guardrail-grid{grid-template-columns:1fr}.recommendation-grid{margin-top:56px}.recommendation-grid article{border-top:1px solid #00000080;border-left:0;min-height:200px}.recommendation-grid article:last-child{border-bottom:1px solid #00000080;border-right:0}.material-grid{margin-top:56px}.material-grid>*{min-height:140px}.materials-actions{justify-content:stretch}.materials-actions .button{flex:100%}.offer-hero{min-height:auto;padding-top:36px;padding-bottom:72px}.offer-hero:before{width:90px;left:16px}.back-link{margin-bottom:56px}.stat-strip{grid-template-columns:1fr 1fr;margin-top:54px}.stat-strip div{min-height:108px}.mechanic-grid{grid-template-columns:1fr;margin-top:56px}.mechanic-grid article,.mechanic-grid article:nth-child(3),.mechanic-grid article:nth-child(n+4),.mechanic-grid article:last-child{border-bottom:0;border-right:0;border-top:1px solid var(--ink);min-height:220px}.mechanic-grid article:first-child{border-top:0}.role-grid{margin-top:54px}.role-grid article{margin-top:-1px;margin-left:0}.guardrail-grid article{border-bottom:1px solid var(--ink);border-left:0;min-height:auto}.guardrail-grid article:last-child{border-right:0}.next-step>p{margin-top:52px;font-size:24px}.next-step .hero-actions{justify-content:stretch}.next-step .button{flex:100%}.offer-pagination{grid-template-columns:1fr}.offer-pagination a{min-height:86px}.offer-pagination a+a{border-left:0;border-top:1px solid var(--ink)}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{scroll-behavior:auto!important;transition-duration:.01ms!important}}@media print{@page{margin:10mm;size:A4 portrait}.site-header,.format-tabs,.hero-actions,.materials-actions,.offer-pagination,.global-footer,.back-link{display:none!important}body{background:var(--white);-webkit-print-color-adjust:exact;print-color-adjust:exact}.brand-hero,.offer-hero{min-height:auto;padding-bottom:30mm}.section-dark,.section-orange,.section-paper{break-inside:avoid}.folder-selector{height:105mm}.folder-selector a,.folder-selector:hover a{transform:none}.materials{display:none}}